Blogging has proven to be one of the best ways to convert visitors into leads and drive inbound traffic.
Here we’d like to help you avoid some common beginning blogging mistakes and why waste time with mistakes you can easily avoid?
Blogging MUST be one of your top priorities in your marketing strategy. But unfortunately, not everyone thinks the same way, especially marketers who don’t have a plan to grow their blog, create quality content, and capture more leads.
In order to bring in traffic and capture leads, your blog posts need to be high quality and stand out from the millions of posts being published every day.
Here are the top five common beginning blogging mistakes that most bloggers make.
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1. Not capturing email addresses on your blog
One of the biggest mistakes a beginning blogger can make is not collecting e-mail addresses of their readers from the beginning. Collecting emails should be your top priority from the beginning.
A lot of people write a blog post and expect traffic and conversions just to happen. Building your email list opens your way to contact your readers and establish a relationship.
Mailing service providers like Moosend or Mailchimp are free mailing listing service provider when you have less than 2,000 subscribers, which is great for start.
If you are ready to spend some money you can check some advanced email marketing providers.
2. Engaging with Your Readers
Interacting with your readers is a great way to build a relationship with them. If your user sped some time and comment or compliment your post, then make sure you reply. This will increase your daily visitors coming to your blog.
3. Content
Having a blog involves posting regularly. This way, consistent posts attract readers to come back for more.
Plan your content and content you want to share on Facebook, Twitter, and Instagram for a complete month. You can schedule posts on your blog or social media.
4. Using “click here” or “read more” instead of keyword phrases for links.
When starting a blog is really important how you write your posts. You need to write as much as you can SEO-optimized posts. One of the requirements for a good SEO-friendly post is to choose the correct link words. Think about how you are going to write that sentence when you consider those link words to be keywords and where you will include the link.
5. Promotion
Last but not least in our top 5 beginning blogging mistakes is the lack of promotion of every single blog post.
While your content is the key to your blog to make it stand out from the others, you also have to inform your readers and others about that post. Some of the options you can use are email your subscribers, cross-promotion with authors of other blogs, social media.
Fixing these mistakes will get you more traffic, more readers, and an engaged audience.
Did you know that 90% of all organizations use content in their marketing efforts?
Avoid the common blogging mistakes of newbies and capture leads from your posts, create a consistent blogging schedule, and use viral topics that will get attention, write actionable, long-form content that benefits the user. But if a long-form content, would mean spending at least two days on a single blog post, then you could compose several short articles instead.
To learn more about what content marketing is, how it can benefit check out the following “A Guide to Marketing Genius: Content Marketing” infographic.
What are some of the blogging mistakes you’ve made in the past, and how did you fix them? Share in the comments below.